Bonsave is a fictional business created for a branding exercise. I wanted to create an identity for a financial firm that had three main ideas Security, Growth, and Control. I thought a Bonsai tree would make a perfect symbol for everything this company stands for.
The green from the leaves gives off a feelings of security and peace. Trees grow for many years and constantly get larger, this helps convey the financial growth that Bonsave can help produce.
Finally, Bonsai are known for being small trees that can be shaped and customized, just like how you can customize your financial plan at Bonsave.