Heritage Root Beer was a fictional brand of soda I created for fun. The major purpose for this exercise was to practice my abilities to brand and develop packaging.
I started with making the logo, it was important to represent a old fashion soda with a child-like twist. I felt the horse mark showed those traits well. For the colors, I focused on bright syrup tones since they felt the most like a traditional soda.
Finally, I tried to make the wrap around the bottle look like an old barrel. This I felt was the final tie to the heritage roots.